I’ve been to a number of digital workshops, and it’d been hard to define what an individual digital journey is. It’s a dilemma, how to articulate “going digital” or a digital transformation, as it’s always a very subjective journey. I find that trying to put some structure around the definition and the journey that is relevant for certain companies is the best way. The process below (as originally found in a Microsoft presentation) is a great start.
So let’s at least start to categorise the elements of a digital journey, then build upon this.
- empowering your employees
- Engaging your customers
- Transforming your products and services
- Optimising your operations.
I think we can also cross reference the above with our knowledge of mega-trends and come up with a handy matrix of megatrend within digital category:
I think that this categorisation assists with identification of opportunities for innovation in your organisation.
Note that I’ve added a couple of my own for “good luck”, integration and configuration (citizen developer).
I could categorise most of the innovation at Fusion5 with the above.